Mount Maunganui based iQ Toys has been identified in the Deloitte "Fast 50" Awards 2007, as one of New Zealand's fastest growing companies. The award marks three years of strong growth for the company, which this year relocated from Cambridge to larger premises in Mount Maunganui.

Shane and Suzette Loomb started the company in 1996 as a home based business, which at the time was one of the first on-line retailers to operate in New Zealand. It is only in the last few years that the company has experienced significant growth, says Shane. "On-line retail spend has increased significantly in New Zealand to about 1% of total retail spend but still lags behind USA and Europe, where typically 8-10% of shopping is on-line.

The NZ trend towards on-line shopping is reflected in the finalists for Deloitte's "Fast 50". Shane believes growing confidence in security of personal information provided for on-line transactions, convenience, and speedy delivery to the customer's door are key factors generally in choosing to shop on-line.

"The distinctive additional factors in the growth of iQTOYS.co.nz are personal attention to ensure customer satisfaction, and the range of products. With a choice approaching 3000 items, iQ Toys has more on offer than many conventional retail toy stores.".