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Safety 1st
 
Safety 1st, based out of Canton, Massachusetts, initially entered the juvenile market in 1984. Fueled by the instant success of its internationally recognized "Baby on Board" sign, the Safety 1st claimed a market niche in child safety and became the first to develop a comprehensive line of "child-proofing" products. In 1988, building upon its strong child safety foundation, the company expanded its offering to cover other juvenile categories and quickly developed a reputation for unique, feature-rich, quality products at affordable prices.
 
Safety 1st, All Products

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Recline & Grow 5 Stage Feeding Seat Recline & Grow 5 Stage Feeding Seat
This unique feeding seat grows with your child from newborn to toddler. With five distinct stages, it can be reclined for infants and adjusted upright to accomodate an older child with or without the tray.
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104.99 NZD
Safety 1st SunSplash Beach Bundle Safety 1st SunSplash Beach Bundle
All the protection your little one needs, packed up and ready to go! Keep young children safe and protected from the sun at the beach or at the pool. This pack contains a sun suit, armbands, sunhat, swim nappy and change mat.
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Safety 1st Portable Bed Rail Safety 1st Portable Bed Rail
When your child is ready for their own bed, the bed rail will help both you and your child feel more secure at bedtime. It’s also ideal for travelling and visiting when your little one has to sleep in a big person's bed.
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69.99 NZD
Safety 1st Steady Grip Nail Clippers Safety 1st Steady Grip Nail Clippers
Easy to use and effective in trimming your little ones nails safely. Features an extra-large, soft touch handle which provides an easier, more comfortable grip.
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5.49 NZD
Baby on Board Sign Baby on Board Sign
Attach this sign to your car window to remind others to drive safely. Attaches to most windows using suction cups.
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3.99 NZD
Baby View Mirror Baby View Mirror
The Babyview Mirror conveniently clips to the car visor so you can keep an eye on your front-facing baby in the back seat. It can also suction to the back window to enable you to see baby in a rear-facing car seat. One mirror per package.
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9.99 NZD
Outlet Plug Covers (Pack of 12) Outlet Plug Covers Pack of 12
Outlet caps fit into any standard outlet, prohibiting children from putting fingers or small objects into the socket. The curved edges make them more difficult for little hands to remove. Includes 12 per pack.
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2.99 NZD
Digital Thermometer Digital Thermometer
Perfect for oral, rectal or underarm temperature measurement, this digital the rmometer features a flexible tip that is comfortable for a child to accept by any method.
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15.49 NZD
Sure Swing Metal Stair Gate D Sure Swing Metal Stair Gate D
Keep your children safe and under proper supervision with this brilliant adjustable security gate. Featuring swing open operation for easy in and out, adjustable fit for different size doorways, climb resistant design and easy grip top handle, this security gate has all the features you'd expect from a quality product.
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119.99 NZD
Safety 1st Finger Pinch Guard Safety 1st Finger Pinch Guard
Keep your child's little hands safe next to doors! This foam guard easily attaches to any door to help prevent pinched fingers. Made of a soft flexible material.
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5.99 NZD

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