Silver Cross first began designing transport for babies in 1877. It all began when William Wilson combined his ideas for an innovative spring suspension system with a handy reversible hood, and invented the modern pram. Royal approval in the 1900s ensured a special place for Silver Cross in England's heart. Since the very first Silver Cross pram, every new idea, every smart design, every improvement in manufacturing, every single change has been a response to the changing needs of parents, babies and children.
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