iQ Toys launches mobile website.

New Zealand online store, iQToys (www.iqtoys.co.nz) has launched a smartphone enabled mobile shopping site (m.iqtoys.co.nz).

Managing Director Shane Loomb says "the new mobile site reflects the growing usage of mobile phones for online shopping, as evidenced by our own site statistics. The launch of the site also reinforces our motto 'We bring the toy store to you!'